Description
In reviewing the causes of increasing global demand for art, it is important to understand that such demand has been fueled mostly by the successful marketing efforts of key art market players—the branded dealers, artists and auction houses. To understand where the art market is going, how art is priced and valued and what makes art successful in economic terms, artists and collectors need to understand the crucial role of “branding” in today’s market. Learn about Charles Saatchi, Larry Gagosian, and Damien Hirst and how they revolutionized the contemporary art market.
