One of the most widely touted reasons for collecting art is for investment purposes. Collectors and artists alike should be familiar with the basic issues and controversies surrounding this complex subject. With reference to some of the most famous art sales in modern history, you will learn about the strengths and fallacies underlying the increasing prevalence of investment considerations in the art market. What explains recent skyrocketing auction prices and what should you consider when reviewing market data and “success” stories about the financial performance of art? This informative and entertaining video with works by Titian, Degas, Van Gogh, Johns, Bacon, Koons, Picasso, Warhol and Calder, is a must-see introduction that will lay the foundation for more in-depth future videos about art as investment.